Is your business online? No? Well it should be! Having a website for your business might seem like a lot of work and effort, but when done right your website can seriously boost your business. Not only this, but having yourself on social media can also make a huge difference and help to gain more traffic.
But where do you start? When you're a new business you want to make sure you are fully visible to your audience, over various channels. You need to make sure the local community are aware of your and your business as well as the online community. You can use the online community to help showcase your business to the local residents in your area through targeted marketing.
So to start you will need to create social media profiles, as these are free for anyone to create and you may not yet have a budget for a website. Your social media can help you to gain valuable links to your website and Twitter in particular can aid in the ranking of your website (when you have one). 82% of business websites are NOT active on social media, letting hundreds of potential customers slip away.
Next you'll want to start thinking about making your very own website. You should ideally entrust in a web design agency to create your website rather than making your own via platforms such as Wix and WordPress. For the website to work in the way you'll need it to, you'll need it professionally made. The website needs to work great, so usability and responsiveness are key. Responsive web design is perfect as this means your website will work on any device, rather than specific ones.
Your website should include: A homepage, an about us page, service pages, a contact page and a cookies and privacy page (which is a legal requirement). It's also encouraged to have a testimonials page where you can showcase reviews of your products or services as 72% of consumers trust online reviews as much as face to face recommendations. Lastly you will need to ensure that your website, or more specifically your homepage, has plenty of calls to action. These are things such as phone numbers, emails and contact forms.
Below is an infographic by DLR Accountants including just some of these top tips and why you should be investing in a website for your business.